A product's price in Shop+ can come from several places: the main price, a variant row, modifier upcharges, a quantity tier, a customer tag, a menu or a price typed at the register. This article explains each one, how they add up, and which ones cannot be used together.
The price settings and where they live
Setting | Where | What it does |
Price | Product form → Pricing | The main price of the product |
Strikethrough price | Product form → Pricing | A "was" price shown crossed out |
Variant price | Product form → Variant combinations, with Priced by Add-Ons ticked | A full price for one size or color, replacing the main price |
Modifier upcharge | Modifiers tab → option → Price | Added on top when the option is chosen |
Bulk Pricing | Product form → Pricing | A lower unit price from a minimum quantity |
Tag-based Pricing | Product form → Pricing | A special price for customers with a tag |
Open Price | Product form → Pricing | The price is typed in at the time of sale |
Menu Price Adjustment (%) | Products → Menus → Menu Settings | Raises or lowers prices for products on that menu while it is active |
How a price is built
Start with the item price. This is the main Price, or the variant's price if the product uses Priced by Add-Ons and that row has its own price.
Add modifier upcharges. Each chosen option adds its Price. Options with a quantity add their price once per unit.
Multiply by the quantity ordered.
Tax is applied if Taxable Product is on and the product's category has a tax rate.
Example: a Caffe Latte at $4.50 with Oat Milk (+$0.75) and one Extra Shot (+$1.00) is $6.25.
Cash price and card price
If your account uses dual pricing, the price you enter in Shop+ is the cash price. The card price is calculated from it and shown automatically wherever the customer pays. You do not enter two prices.
Bulk Pricing
Turn on Bulk Pricing in the Pricing section and add a tier for each quantity break. Each tier has a Minimum quantity and a Unit price. In this example a bag of coffee is $14.00, $12.50 each from 6 bags and $11.00 each from 12. Show tier details on customer-facing channels displays the breaks to customers.
Tag-based Pricing
Below Bulk Pricing, Tag-based Pricing sets a special price for customers who carry a tag. Choose the tag, then enter a dollar amount for a fixed price or a percentage for a discount off the base price. This is how wholesale, staff and member prices are done.
Open Price
Turn on Open Price when the price is not known in advance, such as a daily special, a donation or a custom order. The product shows "Open Price" instead of an amount and staff type the price and an optional note when it is sold.
Menu price adjustments
A menu is a schedule of days and hours with its own list of products. In a menu's Menu Settings, Price Adjustment (%) raises prices with a positive number and lowers them with a negative number while that menu is active. A $10.00 item on a menu set to -10 sells for $9.00 on the online store during that menu's hours.
The Menus list shows each menu's adjustment in the Price % column.
What switches off what
Open Price disables variants, modifiers, sub products and USDA search on that product. The Product Variants section is greyed out while it is on.
Bulk Pricing is unavailable for Open Price products and for products that use Priced by Add-Ons. The Pricing section says so when either is on.
Price by Weight needs a scale at the station and also makes Bulk Pricing unavailable.
Choosing the right tool
One version costs more: variant price.
An extra costs more: modifier upcharge.
Buying more costs less each: Bulk Pricing.
Certain customers pay less: Tag-based Pricing.
Certain hours cost less or more: a menu with a Price Adjustment.
The price changes every time: Open Price.
A one-off discount on an order: a coupon. See "Creating a Discount/Coupon Code".
Common questions
How do I run happy hour pricing? Create a menu for those hours, add the products and enter a negative Price Adjustment (%).
How do I offer a quantity discount? Turn on Bulk Pricing and add tiers.
Why is Bulk Pricing greyed out? The product uses Open Price, Price by Weight or Priced by Add-Ons.
Why can't I add variants or modifiers to this product? Open Price is turned on.
Do I need to enter a card price? No. Enter the cash price and the card price is calculated for you.