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Reading the Email Dashboard in Marketing: sent, opened, clicked and delivery rates

What each card on Marketing › Emails › Dashboard means, how to change the date range, and where to see delivery status, folder counts and campaign totals.

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Written by Kelly Shirey

The Email Dashboard shows how the emails sent from your Stackably account are performing. Open it from Marketing › Emails › Dashboard.

Marketing Email Dashboard with overview cards, rates, delivery status, folders and campaigns

How do I change the date range?

Use the buttons at the top right: Today, Last 7 Days, This Month or Last Month. Every number on the page updates to that period.

What do the Overview cards mean?

  • Sent: emails sent in the period.

  • Delivered: emails the receiving mail server accepted.

  • Opened: emails a recipient opened.

  • Clicked: emails where a recipient clicked a link.

  • Bounced: emails returned by the receiving server, usually because the address is wrong or the mailbox is full.

  • Failed: emails that could not be sent.

  • Unsubscribed: recipients who unsubscribed.

What do the Rates show?

The Rates bar shows the Open Rate, Click Rate, Delivery Rate, Bounce Rate and Fail Rate as percentages of the emails sent in the period.

What is in the bottom row?

  • Delivery Status: how many emails are Queued, Delayed, Held or Message Sent right now.

  • Folders: counts for Starred, Notifications, Workflows and Trash.

  • Campaigns: Total Campaigns, Sent Campaigns and Scheduled.

To see the individual emails behind these numbers, open All Mail and filter by Status. See Filtering emails in Marketing by Status, Tag, Label and Date range.

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