The Join / Welcome Reward gives each customer a one-time reward once their profile is complete. It's on the Rewards v2 step of Community › Settings › Points, below Status Tiers. Rewards v2 must be turned on.
Who gets the welcome reward, and when?
A customer qualifies once their profile has a first name, last name, email, phone number and birthday. The reward is given once per contact, when they sign in or sign up in the app after qualifying.
How do I set it up?
Turn on Join / Welcome Reward.
Label: the name customers see, for example "Welcome reward".
Reward type: for example Points.
Points awarded: how many points to give, for example 50.
Expires after (days): how long the reward lasts. Enter 0 for it to never expire.
Remind X days before expiry: sends a push notification reminder this many days before it expires. Enter 0 for no reminder.
Click Save or Finish.
Tip: a welcome reward is a good way to get customers to fill in their birthday, which the Birthday Gift also uses. See Birthday gifts, the Points Store and gift card reload bonuses.