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Timed challenges, double point days and win-back automation in Points & Rewards

How to set up Timed Challenges, Double Point Days (with promo text, yearly repeats and push notifications) and Win-Back Automation in the Rewards v2 step of Community › Settings › Points.

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Written by Kelly Shirey

These Rewards v2 options help you run promotions and bring customers back. They're near the bottom of the Rewards v2 step in Community › Settings › Points. Rewards v2 must be turned on, and each option has its own switch. After making changes, click Save or Finish.

How do I set up a timed challenge?

A timed challenge rewards customers for buying a set number of times. For example, "Buy 2, get 50 points".

  1. Turn on Timed Challenges.

  2. Click the blue +. A new challenge row appears.

  3. Tick the box at the start of the row to make the challenge active.

  4. Type the challenge name, for example "Buy 2 get 50".

  5. In the first number box, enter how many purchases are needed, for example 2.

  6. In the second number box, enter the bonus points, for example 50.

Timed Challenges with one challenge row

The count beside the list (for example 1 challenges) shows how many you have. Click the red bin icon to remove one.

How do I set up double point days?

On a double point day, everyone earns 2x points (or another multiplier you choose), and the app shows a promotion.

  1. Turn on Double Point Days.

  2. Set the promotion text customers see in the app:

    • Promo title: for example "Double {pointsName} Day!"

    • Promo body: for example "Earn {multiplier}x {pointsName} when you come in or order online today."

    • CTA label: the button text, for example "Order online".

    {pointsName} is replaced with your points name and {multiplier} with the day's multiplier.

  3. Click the blue + to add a day. A new row appears.

  4. Pick the date and type a label, for example "Double points day".

  5. Enter the multiplier, for example 2.

  6. Turn on Yearly to repeat the day every year, for example a store anniversary.

  7. Turn on Auto push to send customers a push notification automatically on the day.

Double Point Days with promo text and one day row

To notify customers straight away, click Push on a day's row, or Notify about today for today's promotion. These send a notification right away, so only click them when you're ready. The count (for example 1 days) shows how many days are set up. Each status tier can also include its own number of double point days a year; see Status tiers in Rewards v2.

How does win-back automation work?

Win-back brings back customers who haven't ordered in a while. It's in the Customer Marketing card.

  1. Turn on Win-Back Automation.

  2. No order for (days): how long without a paid order before a customer counts as lapsed, for example 7.

  3. Cooldown (days): the minimum gap before the same customer can get another win-back, for example 30. This stops customers getting too many messages.

  4. Choose what to send. You can turn on one or both:

    • Send push: fill in the Push title (for example "We miss you!") and Push message.

    • Wallet reward: fill in the Reward title (for example "Come back reward"), Reward kind ($ off, % off, Coupon code, Points or Free product), Discount value and Expires (days).

  5. Click Save. Win-back only starts once the settings are saved.

Win-Back Automation settings

Win-back runs once a day, along with birthday gifts. To send a reward right away instead, see Sending a coupon or reward to customers' wallets.

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